A 7-step practical
master curriculum
We go beyond theory and build your real data and email templates together, with the goal of fully independent operation.
Account &
domain authentication
Sender domain authentication (SPF, DKIM, DMARC) to stay out of spam filters, plus setting up an official business profile
Bulk subscriber import &
tagging
Bulk CSV address book upload, opt-in consent fields, and a segment tagging system by purchase history and region
Responsive templates
with drag and drop
Modern mobile-optimized layouts, CTA buttons that drive clicks, and image gallery design
Automated campaign
flows
Welcome emails sent right at sign-up, cart reminders, and automatic birthday coupon triggers
Sign-up forms &
popups
Embedding subscription popups and newsletter sign-up forms (embedded forms) on your website or online store
Pre-send testing
(A/B)
A/B split tests on subject lines and send times, and rendering checks in major email clients (Gmail, Apple Mail)
Performance reports
and data analysis
Reviewing open rate, click-through rate (CTR), bounce rate and unsubscribe rate, and deriving improvements for the next campaign
Platforms we train on
Mailchimp
The world's number one email marketing tool, with a vast range of third-party app integrations and powerful CRM and template builder support.
Brevo
(formerly Sendinblue)
Billing is based on the number of emails sent rather than subscribers, so it is very cost-efficient, and it also supports SMS marketing.
Constant Contact /
SendGrid
Hands-on training for a high-volume transactional email platform friendly to local small businesses and developers.