Email is used by almost everyone,
the closest marketing channel
Email is one of the most widely used online communication tools. What matters most in email marketing is making sure your message is actually seen by customers instead of ending up in the trash among countless promotional emails.
Promote at a low cost
Using email as a marketing technique, you can promote your website and advertise your business at a low cost.
Linked to your website and social media
Emails can link to your website and social media, helping your marketing reach more people more easily.
Customer care through regular news
By delivering information regularly, email is recognized as one of the most effective tools for customer management.
Email marketing is not
the same as spam
People often think of advertising emails when they hear email marketing, but it is different from indiscriminate spam.
Not sent indiscriminately
Email marketing is a customized message aimed at a clearly defined group of customers, not spam.
Only lawfully collected addresses
Email marketing should be sent only to customer addresses that were collected in a proper way.
Advantages of email marketing
Low cost
You mainly need to write your emails with care. If you have many members and need a bulk email service, extra costs may apply, but you can still reach many people at a lower cost than with almost any other marketing channel.
Precise delivery of important information
Search engine keyword ads can carry only limited information, but email has relatively few such limits, so you can convey important details accurately.
More segmented marketing
You can group members using their information. For example, you can pick out only the addresses of women in their twenties and promote an event product to them.
Expected results and
how to measure them
Like keyword advertising, email marketing can be analyzed in several ways.
Email marketing is fast and effective.
Target marketing, database marketing and one-to-one marketing are easy.
Response rates are relatively high.
It is highly efficient for its cost.
You can analyze the open rate and the share of readers who visit your website from the opened email.
Successful email marketing
Following these four points greatly improves the chance that your emails are read and lead to results.
The subject line matters most — choose a subject that fits the customer's needs rather than one that only provokes curiosity.
Keep the body short — repeatedly sending very long emails makes it more likely your address will be marked as spam.
Offer genuinely helpful information — give readers enough useful content to reward the time they spend reading your email.
Segment to match their needs — divide customers into groups and send each group different content for better results.
Get started with Bonsler
Types, drawbacks and statistics
See opt-in versus opt-out, the types of email, the drawbacks, and real response statistics.
Read the drawbacks and statistics →1:1 hands-on training
Learn to design and send campaigns yourself with global tools such as Mailchimp and Brevo.
Learn more about email training →Professional agency service
We handle the whole process, from newsletter planning and design to sending and performance reports.
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